Public relations material that is carefully crafted and targeted appropriately is very effective in creating or developing a brand and in generating new business. By maximising its usefulness, it can help drive other important marketing vehicles such as company newsletters and can keep website content relevant and up-to-date.
WiseOnWater will work with you to create a plan that identifies your key media outlets and establishes a detailed strategy to ensure that all of your PR is issued at the right time, in the right place and reaches the right people. Delivery of your marketing plan will be our responsibility. This is what WiseOnWater can do for you (click headings or scroll down for further details):
Marketing
To drive your business forward and achieve higher growth, a strategic marketing plan is essential. WiseOnWater can help to ensure your company’s brand, products and services are targeted correctly and positioned effectively against the competition. We can identify your unique selling points and pinpoint the best mix of marketing tactics to communicate to your customers, within your budget.
Media planning
By working closely with you and understanding your market, your business, your competition and your customers, we can plan a strategy for an effective media campaign that can be used in a comprehensive business plan. We can monitor and evaluate that media coverage to demonstrate a campaign’s effectiveness.
Press releases
Regular, well- written communications, sent to the magazines, newspapers and websites related to your business keep your company’s brand, development initiatives, products and services in front of your customers.
Email and mail shot
Well-crafted eNewsletters sharing information about your products, services, company developments and projects can create high customer response levels and help to build your brand. We ensure that your email Newsletter reaches your target audience and is engaging and informative.
The fast-changing landscape of social media can be an effective way of transmitting news to media outlets and to customers. Twitter, LinkedIn, Facebook are a quick and convenient route to a global network.
With highly developed networks of our own in the water sector, WiseOnWater can advise on integrating social media with other forms of PR. We can also create and run social media accounts for our clients.
If you want to know more about working with us, phone +44 (0)1273 721150
or email info@wiseonwater.com telling us when to call you.